Charts and maps: the indispensable learning tools

Charts and maps not only add colour to the dull wall of the classroom but also help children learn things in an easy way. Here’s more on one such company behind these illustrative learning tools.

Hyderabad-based Victory Graphik, an ISO 9001:2000 company, has established itself as a trustworthy science charts manufacturer and exporter. They provide best quality charts at the most reasonable and affordable prices. The team behind this interesting company is of brothers Jitendra and Praveen A Jain.

“To make learning easy across schools and colleges and across syllabi, we have come up with a unique scheme of publishing educational charts on various science subjects. No such work was done hitherto, and not on such large scale using such state-of-art technology to make science learning easy, innovative and interesting,” told Praveen.

“In 2004, a huge requirement of charts cropped up with the initiation of the Sarva Shiksha Abhiyan. Earlier, paper charts were used. But, we started producing charts on LDF synthetic sheet, which is water proof, weather proof, and tear proof, too. The matter is offset printed using highly sophisticated imported and computer aided machinery. Our charts naturally were well-accepted in the schools,” he explained.

“In Andhra Pradesh itself, we sold about 5 lacs charts to almost 2000 schools. For nationwide reach, we deal through a set of dealers,” told Praveen. But, the production of these colourful and easy to understand charts to decipher science to the ordinary student has been no easy task. “In this endeavor, some of the best brains and artists of our R&D team were totally involved. No less important has been the untiring support from experts in language editing at every stage making the work truly world class, offering maps in English and Telugu,” he added.

“It is perhaps for the first time in India that within a span of three years nearly 600 subjectwise charts and 200 portraits of great scientists & Indian Leaders were published which is a record in itself. Designing itself has spread over more than three full years and latest technology was adopted,” he added. The company has also ventured into maps on continents, India and world. “At present, we have fifteen designs in maps; which are drawing huge demand from schools and colleges.”

The sizes of charts and maps is standard 100 x 70 cms while portraits are available on canvass laminated on board with brief sketch, available in sizes of 17.5x 11.5” and 16 x 24”. Another product offered is the lab safety posters which are multicoloured and fully illustrated on 230gsm imported art card and laminated.

So, is Praveen not perturbed with the rise in e-learning solutions and other multimedia options for learning? “The use of maps as a teaching aid still has a long way to go. In urban area, it may be replaced with other option, but will still remain the basic learning tool in rural areas,” he replied.

They generally have a print run of 2000 copies for each chart and even export them to countries like Mauritius, Nepal and Pakistan. “We are planning to launch another 200 charts in the next 2-3 years time. The first one of these would be charts for Mathematics in June this year,” disclosed Praveen. With the need of setting up of Maths laboratories in schools, the demand for charts for Maths will definitely be huge and we wish Victory Graphik the best for making learning so easy for the children.
- Varsha Verma